The word is out - we're Affinitive!
It is with great pleasure we announce that FanPimp has changed our name to... Affinitive. Affinitive \Af*fin"i*tive\, a. Closely connected, as by affinity. And for those who need a definition of...
View ArticleGenerating WOM for a New Product or Service that Doesn't Yet Exist
I will be speaking at the upcoming Word of Mouth Basic Training Conference (WOMBaT), and was asked to write up a short 5-step "How to" related to word of mouth best practices for the conference blog. I...
View ArticleWeb 2.0 Podcast - More than "Mashups"
by Bob Troia What is Web 2.0? How can I buy me some? All joking aside, I just listened to Jupiter Research's Web 2.0: What Does it Mean for Business podcast on the topic. Although it doesn't digg......
View ArticleSunny with a good chance of WOM
by Bob Troia I attended the inaugural Game Marketing Conference in San Francisco last week, where 200 of the leading video game marketing and PR folks sat in a single room for two days of panels and...
View Article'Altar Boyz' Fans Could Give Lessons to the Devout
by Warren Ackerman Nice piece in the New York Times today about a "Fan Appreciation Day" we put on as part of a program we're running for 'Altar Boyz', an off-Broadway musical. The event had an initial...
View ArticleIntroducing Our New Podcast Series
Episode 1 - High Moon Studios / DarkwatchTags: marketing word of mouth community fansDownload : MP3 AudioWe're happy to announce the launch of the first installment of "The Word is Out", our word of...
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Word of Mouth, er... "Mouse"?
by Bob Troia There's a construction site down the block from our office that is employing non-union labor. This has drawn the ire of pro-union protesters, who have resorted to everything from picketing...
View ArticleThe WOMM Path Less Traveled - Involve YOUR Customers
by Warren Ackerman Mike Hofman recently wrote a piece on the current state of WOM marketing called, “Lies, Damn Lies, and Word of Mouth.” In the article, key points were made on topics including the...
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WOMMA's "Word of Mouth Wednesdays"
Master the art of word of mouth marketing right from your own desk! WOM Wednesdays is the Word of Mouth Marketing Association's in-depth weekly one-hour teleconference series where leading experts...
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Word of Mouth Basic Training 2 Conference
We are proud to be sponsoring WOMMA's WOMBAT2 (Word of Mouth Basic Training) conference in San Francisco on June 20-21. If you haven't had the opportunity to attend one of their previous conferences,...
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"Swordsmen" Take Home the Gold!
We're proud to announce that the Prince of Persia "Swordsmen" enthusiast program we developed for Ubisoft took home the Gold award in the CRM (Consumer Relationship Marketing) category at the MI6...
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"Snakes" Doesn't have Legs; "Little Miss" is a Hit
by Bob Troia This is a tale of two movies. The first, one of the most buzzed about movies of the year, the darling of internet hype and what was destined to demonstrate the power of consumers talking...
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Social Capital and Social Currency
by Bob Troia Two related, but equally-important concepts related to word of mouth are "social capital" and "social currency." Social capital can be best defined as an "investment in social relations...
View ArticleWhen Fans Fight Back
by Bob Troia There's been a good deal of discussion in the blogosphere this week regarding Univeral Pictures' recent actions of sending cease-and-desist letters to a number of fans of the TV series...
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Word of Mouth Marketing Summit & Research Symposium - Washington,...
Please join us in Washington, D.C. next month at the Word of Mouth Marketing Summit & Research Symposium. We will be giving a talk titled, "WOM 101: Working with Influencers, Evangelists, Agents...
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Person of the Year? YOU!
by Bob Troia Time Magazine just announced 2006's Person of the Year, and the winner is... drumroll, please... you! Beating out the likes of George Bush, Kim Jong Il, and Hugo Chavez, the title is...
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A (Consumer-generated) Christmas Story
by Bob Troia While doing some online surfing in search of Christmas gift ideas for one of my brothers, I came across a consumer-created video demonstrating a small, radio-controlled helicopter sold by...
View ArticleBrand Buzz Leaders
"Great word-of-mouth marketing campaigns are elegant. They are fun."So says Andy Sernovitz (the founding CEO of the Word of Mouth Marketing Association) in this iMediaConnection article, where he gives...
View ArticleWeb 2.0 in Under 5 Minutes
by Bob TroiaI stumbled up on this clip, titled "Web 2.0... The Machine is Us/Using Us," via The Long Tail blog - it was created by a cultural anthropologist at Kansas State University ("Digital...
View ArticleAnnouncing Our New California Office
by Bob Troia"I chill at White Castle 'cause it's the best, but I'm fly at Fat Burger when I'm way out West."—Beastie Boys, The New StyleIt looks like we'll be getting our fill of Fat Burger, er... I...
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Our Way of Thanking, er... Inconveniencing You!
by Bob Troia As I exited the subway this morning and began walking towards our office in my caffeine-deprived aloofness, all I could think about was how much I really needed a cup of coffee. Imagine my...
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Word of Mouth Basic Training - April 17-18, New Orleans
by Bob TroiaI'll be speaking at WOMMA's Word of Mouth Basic Training conference this year in New Orleans, April 17-18. There will be lots of great speakers, authors, and keynotes. Plus, there's food -...
View ArticleThe Long Tail of PowerPoint
by Bob Troia(disclaimer: I disdain PowerPoint as much as the next person, but it's considered a necessary evil in the business world. In fact, there are entire sites devoted to the art of the...
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It's an Affinitive Baby Boom!
All work aside, the past few weeks have been crazy here with the addition of several new (little) members to the Affinitive family: Warren (and Natalie) Ackerman gave birth to their second son, Luke...
View ArticleOnline WOM + Offline WOM = Most Effective Tactic for Marketers
by Jen SehnertThe online social media explosion continues with daily news coverage highlighting companies and advertisers wishing to harness the power of WOM by tapping into online communities. Solely...
View ArticleJobs @ Affinitive
Ready to join the fun, exciting world of word of mouth and social media marketing? We can use you! Just follow the links below for more details: Project Manager (full-time)Marketing Program Manager...
View ArticleWe've Reached 100!
by Bob TroiaIt's been a busy summer here in Affinitive-land (seriously, where did the summer go?), but I wanted to take a moment to proudly announce that we have just been engaged to develop our 100th...
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Hey! Hey what? Hey! Nielsen - Making Opinions Count
For the past 9 months we have been working with The Nielsen Company to develop an innovative social media platform that allows consumers to become a collective voice of change and, in turn, influence...
View ArticleGrowing Advocacy Through Connectivity
by Warren Ackerman While in the process of pitching a prospective client I stumbled across a new trigger for word of mouth – validation. Imagine the scenario where you have some organic advocacy...
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Getting a "Kick" Out of Facebook Apps!
by Bob TroiaEarlier this summer Facebook announced they were opening up their platform to allow developers to create social applications that could deeply integrate with their functionality and data...
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And the Wommie Award Goes to... Us!
We're proud to announce that our work with American Skiing Company and their MyA41 Passholder program has been named the winner of a 2007 "Wommie" Award by the Word of Mouth Marketing Association...
View ArticleWord of Mouth Marketing Spending to Break $1 Billion in 2007
by Bob Troia At this week's Word of Mouth Marketing Summit and Research Symposium, PQ Media presented findings from their first-of-its-kind, in-depth analysis of the word of mouth marketing industry:...
View ArticleIntroducing Affinitive's Social Media Playground!
We've got good news and bad news, so we'll start with the bad news - as of today we are officially retiring this blog. It's treated us (and hopefully you) well over the past few years, but we decided...
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